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Why Marketing Always Needs to Evolve

By Eyal Gutentag August 08, 2019 195

What's your marketing plan?

Marketing is an important part of any business. It's important to understand that regardless of what a company currently does to market to customers, these methods are always changing. Part of this is because of the use of the internet and social media, but also due to people's perceptions of marketing or having something sold to them. Here's a closer look at why marketing always needs to evolve. 

The Internet Influences What People Want

Many consumers today find their needs and opinions influenced by the internet. This is because they can learn about a product or service with just a click of a button. They don't have to interact with anyone if they choose not to, and can even have items shipped to their home quickly. For these reasons, it's crucial to assess what the best forms of outreach are for an individual company. This could include social media, a website, live chat, or a combination of all of the above. As options for shopping and gathering information change, so should marketing methods. 

Marketing Experts Know What to Expect

Today's marketing experts, such as marketing officers like Eyal Gutentag, know that they need to keep consistently researching changes and trends. If it is determined that people want a specific way of learning about a product or service, the company can provide that to them. Some people might prefer to see a demonstration on a product through a video online before they consider learning more in-person. Catering to potential customers in this manner can be helpful since it can bring them out easily. 

Marketing is More Than Making a Sale

Marketing is more than making a sale. It's about understanding how people think, and the best ways to help them while presenting information in a manner that will appeal to them. By looking toward what current experts do and understanding current influences, such as the internet, it becomes apparent why marketing must always change and grow over time. 

 

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Last modified on Thursday, 08 August 2019 11:43
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